Web design today is getting more involved than ever before. Gone are the days when a web designer could create a stunning looking design in Photoshop, and then just slice it into html. Nowadays this is only the start of the story.
Usability is one of the buzz words going around in the web design world. As are words like RSS Feed, Twitter and Call to Action. A website is so much more about connectivity today than it’s ever been, and a good web designer needs to take all of these things on board when creating a design.
Another huge diversion that web design has taken is in to the world of Flash and web video. Web video is becoming ever more popular as bandwidths have got bigger and video capability now needs to be thought about and implemented in to our web designs.
With search engines like Google now gaining the ability to read information contained within web video, and even having the ability to decipher human speech, website video is gaining momentum at an incredible pace. It won’t be long until a standard static website looks as old fashioned as a panama hat and a dickie bird tie.
Designing a successful website is now requiring a multitude of skills, and the emphasis on teamwork is stronger now than ever.
Ideally before the web designer is even involved a website project should be shown to a search engine marketing specialist. They will know what social networking widgets will be needed to be worked in to the design, and they should be well versed in search engine optimization, so as to know what will work for the search engines.
Then maybe a graphic designer would be more of a benefit than an actual web designer, to design the back drop and scenery that will contain any web video or Flash movies. After this an expert in Flash Actionscript may be required to make any Flash animations, menus or movies interactive and usable.
Finally then a web designer may be able to take all the pieces and put them together to create the website. It is getting much more difficult now to be a web design one man band, and maybe as the Internet progresses the web designer will play an even lesser role.
We can see a point in the future where websites will be fully animated mini TV shows. The entire website may then be filmed in a studio, with video presenters and built in Flash, with a graphic designer designing the peripherals and effects. The age of website video has arrived!
It’s all great news for web users, but not so great for web designers. My advice to any web designers out there both new and experienced it to either learn some new skills (most specifically Flash), or starting building a team to manage to coming onslaught of new website marketing media.
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